What I Do

30 years an entrepreneur

Bespoke Coaching

This is full service coaching which can be ‘one to one’ or ‘one to team’. My ‘Fast Start’ approach means our first session dissects your business and helps us plan the coaching program together.

Business Modelling

Using a visual modelling canvas we can work through the dynamics of your current business and develop alternative scenarios to grow sales and profit

Revolutionary Strategy

An incisive approach which reveals current business issues, sets improvement projects, then maps future growth strategy, focused on shareholder value, with direct links to operational actions

Small Business Coaching

Offers very affordable coaching for small businesses on a tight budget. All for the price of a cup of coffee a day.

What my Clients Think

‘Inventive Step’ has worked with George Moug over many years. The work has ranged from providing me as an MD and the company in general with a sounding board on strategy and how to improve our management and business performance. George has also worked on specific projects including helping to create and implement a structure and business plan for our MBO.

His council and input have been of great benefit to me personally and ‘Inventive Step’ as a business.

Craig Eason, MD Inventive Step

George has a wide range of practical business skills and tools at his disposal which he readily shares with his clients. This, combined with his great focus, depth of experience, hands-on approach and wealth of money-saving tips, make him a formidable business ally.


Jill Boulton, Managing Director, Visorcat

George supported me with Business and Strategic Planning consultancy at Panton McLeod. The impact of his contribution each time has been immense and incredibly helpful. His work is excellent value and I look forward to working with George again on future projects.


Jim Panton, Chief Executive, Panton McLeod Ltd

We worked with George through an introduction via the Intellectual Assets Centre. His mentoring and business acumen has been fundamental in helping us achieve further funding. In particular his support and input into reviewing our business plan was extremely useful. Just knowing there is someone with his credentials to help with strategic planning or just simply bouncing off ideas was extremely supportive to me on a personal level.

Bev Gove, Managing Director, Zone Fit Ltd

George undertook some excellent projects in a number of our social businesses.Not only were George’s outputs and insights excellent but the actual process he uses engages teams and the journey people were on was just as important.As an added benefit, thinking changes and capacity is built for the future.

First Class!

John Brady

Contact me today for a confidential chat about how I can help your business

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